Two Senior Developers · Building Software Since 2000
Custom Business Systems & Automations
We design and build robust internal software solutions and workflow automations for small and medium businesses. We do not build marketing websites — we create real operational systems that solve actual business problems.
30+
Years combined experience
2
Senior developers
100%
Hands-on delivery
24/7
Ongoing support
About Us
A small team with senior-level expertise
We are two senior developers with over 30 years of combined experience, specializing in building robust internal software systems and workflow automations for small and medium businesses.
We focus exclusively on creating practical, reliable operational systems — not marketing websites. From custom CRMs and booking platforms to automated workflows and internal dashboards, we build solutions that solve real business problems and save significant time.
Zacky Pickholz
Partner & Senior Developer
30+ years delivering full-stack solutions end to end — architecture, technology selection, and hands-on implementation. Deep experience with React, Node.js, and TypeScript across fintech, cybersecurity, and large-scale data platforms.
LinkedIn
Eyal Arbel
Partner & Senior Developer
Full-stack developer focused on complex, regulated environments — payments, financial platforms, and high-stakes operational systems. Experienced building and scaling products from the ground up with React, NestJS, and TypeScript.
LinkedInOur Services
Everything you need to run smarter
From greenfield builds to connecting what you already have, we deliver practical solutions that fit your business.
Custom Business Systems
Tailored software built around your workflows — from internal CRMs and operations tools to platforms that need to scale under real-world load.
Workflow & Process Automation
Eliminate repetitive tasks with automated pipelines, triggers, and smart notifications.
Internal Tools & Dashboards
Admin panels, reporting dashboards, and operational tools that give your team clarity.
System Integrations & APIs
Connect your existing tools with API-first integrations — accounting, payments, CRM, and third-party services, built for reliability in production.
Database Design & Optimization
Well-structured data models, migrations, and reporting infrastructure — including experience with high-volume and real-time data pipelines.
How We Work
A straightforward process, start to finish
No bloated agency process. Four clear steps from first call to production — every one aimed at software that works the first time.
Discovery Call
We learn about your business, pain points, and goals — digging deep upfront because getting requirements right the first time is how we avoid expensive rework later.
Proposal & Scope
You receive a detailed proposal with architecture direction, timeline, deliverables, and fixed pricing. No surprises down the road.
Build & Iterate
We develop in focused sprints with regular demos and feedback. You see progress every step of the way.
Launch & Support
We deploy, train your team, and stay on for ongoing support, maintenance, and future enhancements.
Why Choose Us
Built different from big agencies
You get the expertise of a senior engineering team without the overhead, delays, or miscommunication — with a commitment to first time right delivery.
First Time Right
Our name is our promise. Thorough planning, clean architecture, and senior-level execution mean your system works correctly from launch — not after a costly second attempt.
Reliable Systems
Built for production from day one — tested, monitored, and hardened for the kind of uptime and security that regulated industries demand.
Fast Delivery
Small team means fast decisions and short feedback loops. Most projects ship in weeks, not months.
Ongoing Support
We don't disappear after launch. Maintenance, updates, and new features whenever you need them.
Contact
Let's talk about your project
Tell us what you're looking to build. We'll review your needs and get back to you within one business day with next steps.
- Free initial consultation
- Detailed proposal within days
- No obligation to proceed